Background
Background: Realizing the Potential of Bangkok’s Daytime Tourism
Thailand attracts tens of millions of international visitors every year, yet Bangkok’s tourism scene has largely
centered around nighttime activities. While the city boasts countless nighttime options—such as entertainment districts,
shopping malls, and rooftop bars—there has been an ongoing critique that, during the daytime, aside from the Grand Palace
and a few nearby temples, there aren’t many interactive attractions for travelers.
EstateX took note of this gap in daytime tourism. Although numerous foreign tourists already visit Bangkok, the lack of
exciting daytime experiences and venues suggests that if new content or “hot places” were created to invigorate the
daytime sector, it could have a significant ripple effect on Thailand’s overall tourism industry.
1) Reassessing the Bangkok Tourism Market
While Bangkok is famous for its rich culture, cuisine, shopping, and nightlife, the demand for daytime tourism has
not been fully addressed, which in EstateX’s view represents both an investment opportunity and development potential.
The team envisions revitalizing central-city areas along the Chao Phraya River, making them vibrant attractions even
during daylight hours.
2) Direct Development + Digital Innovation
With years of on-the-ground expertise in real estate, the EstateX team believes that, beyond traditional real estate
investment or leasing models, integrating digital innovation—notably RWA (Real World Asset) and blockchain technologies—into
tourism facilities can further accelerate the growth of daytime tourism. By establishing “hot places” that Grand Palace
visitors can enjoy during the day, and adding a transparent, efficient operating structure (blockchain-based payments,
real-time settlement, etc.), EstateX aims to bring this vision to life.
3) Discussions with Bangkok City and the Thai Tourism Authority
Bangkok City and the Thai Tourism Authority have shown interest in EstateX’s aim of boosting daytime tourism, and various
points of cooperation are under discussion. Through potential collaboration with these government entities, EstateX can
strengthen the foundation for implementing its plan to redevelop urban real estate and offer daytime-focused facilities.
This helps to make EstateX’s blueprint for daytime experiential venues more concrete.
In conclusion, EstateX identified the most glaring shortcoming in Bangkok tourism—“nowhere to go during the daytime”—and
decided to build new forms of tourism and commercial spaces by merging real estate development know-how with digital
(blockchain RWA) technologies. The initiative stems from a commitment to diversify and enhance Bangkok’s tourism industry,
giving domestic and international visitors richer experiences in the daytime.